National Drug and Alcohol Awards
Celebrating Australian achievements to prevent
and reduce alcohol and other drug use and harm
Award categories
Principal Sponsor

Department of Health and Ageing
Category Sponsor
Sponsors

 

 
Supporters

ActNow - NSW Government

ACT Health
Collaborating organisations

Ted Noffs Foundation

The Alcohol and other Drugs Council of Australia

Australian Drug Foundation

Australian National Council on Drugs
PM’s award Excellence in prevention Excellence in treatment Excellence in research Excellence in services for young people Excellence in law enforcement Excellence in alcohol and drug media reporting Excellence in school drug education Excellence in creating healthy sporting communities Honour roll How to enter Media releases Contacts Previous awards

Goolarri Media Enterprises Makes Indigenous Communities More Aware of Alcohol Misuse

A set of television community service announcements (CSA)produced by Goolarri Media Enterprises in Broome in Western Australia has won the Excellence in Media Category of the 2010 National Drug and Alcohol Awards.

The other two Finalists in this Category are Ms Kirrilly Burton of Sydney for her article “The new face of Drug Addiction” published in The Medical Observer, and the Brisbane Indigenous Media Association’s Young, Strong and Proud Project.
With extensive participation by local Indigenous youth, Goolarri developed a unique media strategy with a succession of layered television commercials.

This involved local Indigenous young people in Western Australia’s Kimberley Region who directly related to the messages, and also felt ownership of the final product.

The six CSAs highlighted different aspects of harmful alcohol consumption. However, each CSA was thoroughly researched to ensure the information was up-to-date, accurate, and appropriate for the target audiences.

The overall campaign successfully addressed issues such as recognising alcohol poisoning, social and peer pressure, making healthy choices, and negative health effects of drinking.

Participants in the workshop planning stages of the project reported significant social and behavioural changes. Feedback included comments like: “I was amazed at all the different effects alcohol has on your body, especially a body that is still growing. Some of the stories I heard made me understand how grog can lead you down a bad path.”

The Winner was announced at the National Drug and Alcohol Awards Dinner on Friday 25 June 2010 at the Citigate King George Square Hotel in Brisbane.

Media Enquiries: Brian Flanagan, NDAA Event Manager – Phone: 0400 860 058 (m)

25 June 2010

 

Top of page | Home

Prime Minister’s award | Excellence in prevention | Excellence in treatment | Excellence in research | Excellence in services for young people | Excellence in law enforcement | Excellence in alcohol and drug media reporting | Excellence in school drug education | Excellence in creating healthy sporting communities | Honour Roll | How to enter | Media releases | Contacts | Previous awards

© National Drug and Alcohol Awards 2010
Web design by Starkis Design